5 Ethical fashion brands that won’t cost us the Earth.

by | Oct 19, 2018 | Fashion, Impact

5 Ethical fashion brands that won’t cost us the Earth.

The fast fashion industry exploits workers whilst polluting our world and puts unnecessary strain on precious resources. There is a huge price being paid so we can have cheap clothes and it is paid for by the most vulnerable workers in supply chain and Mother Earth herself. 

Cheap clothing for us is quite literally costing people in developing countries their health and sometimes their lives. Human right are violated every day in order to keep production prices low, due to the sheer size and complexity of the fashion industry this affects millions of workers around the world. Rivers relied upon to sustain life have been polluted by chemicals used to grow cotton to the point where they can no longer sustain life. The Aral Sea has almost dried up, also due to cotton production. This all seems a pretty steep price just for clothes, no? You might ask yourself, does it have to be this way? And put simply, no it doesn’t.

Every time we buy a product we are casting a vote for the type of world we want to be in. By choosing which brands we shop from we have the power to choose whether we put our money into a supply chain which exploits its workers or one that empowers them. We can pick between brands who work with materials which strangle eco-systems or brands who are pioneering new methods and materials. The good news is there are  some incredible brands out there who use their platform as a force for good. They offer us an alternative to fast fashion. Here are 5 of my favourites…

1 – Veja

Environmentally friendly trainers. Not believing in having to choose between good design and social responsibility the founders of Veja have created a brand which stands up for both. They create a positive impact at each stage of the production process of their shoes and have an in-depth transparency guide on their website so you can really see this impact. Veja use certified fair-trade cotton and work with some other interesting materials such as wild rubber and recycled plastic bottles. They have a range of vegan trainers too which are my favourite!

1 – Know the Origin

This brand is committed to clothing which has a positive effect on the environment and the people working in the supply chain. The KTO brand is sold online alongside a selection of other clothing brands which meet their high ethical standards. Every piece of clothing on the website is completely transparent about its production. They have a really good section ‘meet the makers’ where you can see images of the workers who made the items in your shopping basket. The KTO range itself stocks a selection of basics at really affordable prices, proving that sustainability and ethical production doesn’t have to come at a huge premium.

3 – Henri

This brand is committed to clothing which has a positive effect on the environment and the people working in the supply chain. The KTO brand is sold online alongside a selection of other clothing brands which meet their high ethical standards. Every piece of clothing on the website is completely transparent about its production. They have a really good section ‘meet the makers’ where you can see images of the workers who made the items in your shopping basket. The KTO range itself stocks a selection of basics at really affordable prices, proving that sustainability and ethical production doesn’t have to come at a huge premium.

4 – Mud Jeans

An amazing zero waste brand from The Netherlands who promote a circular movement of consumption. They are certified fair trade. You can either lease or buy a pair of jeans from these guys and return the jeans to them when you are done, even if it’s years later. They then will recycle them, turning the denim into a new pair of jeans so nothing is wasted. There is a lot of talk of circular fashion as a means to combat the huge amount of clothing sent to landfill every year and Mud Jeans are leading the way.

4 – Matt and Nat

Inspired by Materials and Nature, Matt and Nat create eco- friendly and vegan footwear and accessories. They are an innovative brand, pushing research and experimenting with different materials to explore ways to be fully sustainable. Since 2007, all their bags are lined with fabric made of 100% recycled plastic bottles. With neutral colours and clean silhouettes their pieces are timeless, which is great because they beautiful quality and have been made to last a long time.

Above – Veja trainers

Meet our ethical fashion heros

Below – Know the origin ensemmble

The good news is there are already some incredible brands out there who use their platform as a force for good.

Below – Henri, London
Above – Mud Jeans
Below – Matt & Nat

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